About Kevin

The Man Behind the Guide.

Certified Financial Planning Practitioner® for 25 years. NLP practitioner. Certified Neuropsychology Coach. Longtime leadership trainer. The person who had to learn all of this the hard way before he could teach it to anyone else.

Kevin Fink seated portrait
The Short Version

I've spent over three decades in financial services, twenty-five years as a Certified Financial Planning Practitioner®, working with individual clients and business owners and teaching other advisors how to do it for a living. Then in 2019, I found out that a person can know everything about money and still be run entirely by old, unexamined programming. I did the work to change that. Now I help other people do the same, starting with forgiveness, ending with a life that actually feels like theirs.

How I Got Here

I grew up getting the message, in a hundred small ways, that whatever I did wasn't quite good enough. So I did what a lot of us do with that message: I went and achieved things. A computer science degree with honors from Purdue University. A career in financial services starting in 1996. The CFP® exam, passed on the first go in 2000. A national training role. A seat teaching the next generation of planners at the University of St. Thomas and undergrads at the University of Houston. By most measures, I was doing fine.

Underneath it, I wasn't. I'd spent years telling clients how to get their financial house in order while quietly avoiding my own. Debt I didn't talk about. Tax problems I told myself I'd deal with later. A story running in the background that said none of it would ever be enough (that I would never be enough) and I believed it so completely I never thought to question it.

"It wasn't a logic problem. It was code I didn't know I was running."

In September 2019, that story got loud enough that I found myself standing next to a set of train tracks, having the first full-blown panic attack of my life, waiting to step in front of a freight train and doing the math on whether the life insurance proceeds would fix all the financial mistakes I couldn't admit to anyone, including myself. I tell that story more fully from the stage than I will here. What matters for this page is what came after: the train passed, and so did the panic attack. And I finally understood that the problem was never a lack of information. It was old programming I'd never once examined.

That's the work I do now. The 4 Steps I use with every client are the same four steps I used on myself: forgive and release what isn't yours, decide what you actually want from a clean slate, build the felt sense of already having it, and take real action. I'm not teaching this from a textbook. I'm teaching it from the other side of it.

What Actually Qualifies Me

Credentials matter. So does having lived what I teach. Here's the paper trail.

CFP®: Certified Financial Planning Practitioner®
25 years, since passing the exam in March 2000
Master Practitioner, NLP
Neuro-Linguistic Programming, applied to coaching and decision-making
Certified Neuropsychology Coach
Brain-based approach to behavior change and decision-making
Master Trainer, High5 Leadership
Leadership development and training since 2016
Past Director, CFP® Program
University of St. Thomas, Houston: taught Insurance & Risk Management and Fundamentals of Financial Planning
Adjunct Professor
University of Houston: Insurance & Risk Management, Personal Financial Planning
National Trainer, MoneyTrax Inc.
First National Trainer, appointed January 2015; Certified Mentor
Five Star Wealth Manager
Houston, "Best in Client Satisfaction," Texas Monthly, 2009–2015
Media & Recognition
Wall Street Journal, National Underwriter, Houston Chronicle, Houston Business Journal, Houston Business Show (CNN Business 650)
Kevin and Michelle Fink on the golf course
Ivy, the Fink family dog

Life Outside the Work

When I'm not coaching or on a stage, I'm usually traveling, cooking something a little too ambitious for a weeknight, or losing golf balls with real enthusiasm. I share my life with my wife, Michelle, our dog, Ivy, and a family that's taught me more about forgiveness than any framework I've ever built, including my own.

Who I Come Home To

The People Who Made Me

Ours is a blended family: Michelle’s girls and my boys. Between us we’re one shy of a Brady Bunch: Parley, Lauren, and Hayley; Jason and Robert. And along the way we picked up the people they love, too. This is who I mean when I say family taught me more about forgiveness than any framework I’ve built.

Kevin's daughter Parley and her husband Dan on their wedding day
Kevin with his sons, Jason and Robert, on the golf course
Kevin, Michelle, their daughters Lauren and Hayley, Lauren's boyfriend Julian, and family friend Chloe Cronin
Kevin, Michelle, their daughters Parley, Lauren, and Hayley, Julian, and Chloe
Kevin, Robert, Hannah, and Michelle at Robert and Hannah's wedding reception
Michelle laughing with her daughters Parley, Lauren, and Hayley

Michelle; between us, our five kids Parley, Jason, Robert, Lauren, and Hayley; and the people they love.

Why I Do This

What Would Love Do?

That's the question I ask myself now, before I react to anything: a client's fear, my own money stress, a hard conversation I'd rather avoid. It's simple. It's not always easy. But it's the only compass that hasn't steered me wrong since 2019.

Kevin and Michelle Fink laughing on the beach

I’ll Email You When I’ve Got Something Worth Saying.

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