Notes From Doing The Work

Fifteen posts, pulled from years of newsletters, on forgiveness, money, humor, grief, and the question I keep coming back to: what would love do? Unfiltered, mostly unedited, exactly as written.

All The Posts.

My Story

The Story Behind Life Wizard

A blended family, a father whose approval I never quite earned, one very transformative personal-growth class, and the string of firings, fears, and reinventions that led me here.

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Forgiveness

I’m Sorry Is Bullshit

Why “I’m sorry” doesn’t actually fix anything, and what “please forgive me” does instead. A short exercise with a piece of paper will show you exactly why.

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Money

The Debt, The Deficit, And Why Future Taxes Will Be Higher

A plain-English breakdown of the national debt and the deficit, and what it means for your own tax strategy long before Washington sorts out its math.

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Friendship & Loss

Remembering Dominic

On losing a close friend before an old rift ever got the chance to heal, and the questions that come with it: did I do enough, and whose job was it to keep the friendship alive?

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Mindset

What Would Love Do?

My go-to question for the moments when my head and my heart disagree, the three brains you didn’t know you had, and how one simple question changes almost every hard decision.

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Humor

Make ’Em Laugh, Make ’Em Laugh, Make ’Em Laugh

Humor got me through a hard childhood and got me into trouble more than once. On the double edge of being funny, and learning, the hard way, when the joke isn’t the right tool.

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NLP

NLP: Your Mind’s User Manual

What Neuro-Linguistic Programming actually is, in plain language, why your brain is running programs you didn’t choose, and one way to start rewriting them today.

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Forgiveness

The Day I Stopped Pretending

A Halloween costume, a plastic cobra, and 250 strangers. The story of “Honey Badger Don’t Care,” and the forgiveness letter that turned a costume into who I actually became.

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Brand

Labels

Financial Oncologist. Financial Swing Coach. Honey Badger of Human Potential. Why I stopped letting other people define what I do, and the label a client gave me that stuck: Life Wizard.

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Voice

The Bad Words Debate

Someone told me my language was hurting my credibility. Here’s my honest answer about why I don’t clean it up, and who I’m actually trying to reach.

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Reframe

The Adventure Detour

Michelle and I moved back to small-town Iowa. Not the plan, and not the story I wanted to tell first. On reframing a setback as a valley instead of an ending.

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Reflection

Year-End Newsletter

An honest year: a first paid keynote, a group coaching cohort, thirty-seven TEDx applications, real financial pressure, and a money breakthrough that changed how I show up in every room.

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Perspective

Maps, Ground, And Remembering Each Other

Raised in a blended Jewish-and-Christian household, a minor in religious studies at Purdue, and the one idea every tradition seems to agree on underneath all our different maps.

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Travel

Pura Vida

Thirty days on a Costa Rican farm, a horse named Chance, a stranger at an airport gate, and what happens when you finally stop talking about the life you want and go live a month of it.

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The Book

I Was Supposed To Write My Third Book First

When Good Cases Stall was supposed to be a twelve-page lead magnet. Six months later it was a published book. On the gap between “someday” and “started.”

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The Story Behind Life Wizard

I grew up in Illinois as an upper-middle-class kid in a blended family. I am the fourth of five children. All of us kids are roughly five years apart in age. My two older sisters, with whom I shared a father, lived full-time with their mom and stepdad, and we saw them somewhat regularly. Then at 16, one of those sisters chose to be adopted by her stepdad. From then on, my dad referred to her as his “dead” daughter. I was 10 years old.

My parents were self-employed and worked all the time. When they came home, work came with them. There was never a delineation between work and home. Our parents loved us and provided us with everything we could ask for. They also fought a lot. Yelling, screaming, and name-calling were how I learned to communicate with other people. While never physical, my dad was often emotionally and verbally abusive. At a young age, I learned if I could make him laugh it reduced the yelling, name-calling, and abuse, so humor became my go-to in just about every situation. I still use humor today to connect with people and to lighten the mood.

Throughout my childhood, I was an excellent student, a decent athlete, and I was involved in many activities. I was president of my high school class all four years. I graduated 19th out of 450 students with a 4.2 GPA. I lettered in golf and speech, and I was an all-star baseball player. I was also in Who’s Who of American High School Students. To my father though, none of that mattered. In my dad’s eyes, I was never good enough.

For college, Dad wanted me to go to the Air Force Academy. I worked my ass off, somehow passed the physical requirements, and was nominated by my congressman. I decided that my dream was to be an astronaut and a fighter pilot, and I could be both at the Academy. I also wanted to serve my country as many of my relatives had done before me. I thought if I did all that, it would make my dad proud.

Ultimately, I didn’t get an appointment to the Air Force Academy, so being a fighter pilot was out of the equation. I could still be an astronaut, though, and that’s how I ended up at Purdue University in their Astronautical and Aeronautical Engineering program. Purdue has produced the second most astronauts behind the Air Force Academy and is considered by many to be one of the most prestigious public schools in America. It is one of the few times in my life I have remembered my dad saying he was proud of me.

When I got there, though, I decided that my chances of becoming an astronaut were slim to none and I didn’t want to end up building or designing airplanes for a living, so I switched to Computer Science. I informed my parents of my decision while we were on campus for Freshman Orientation. Dad informed me if I was just going to play computer games for a living, I could do that at the community college near home. He was disappointed once again, and I’m beginning to see a pattern developing.

Just like in high school, at Purdue I excelled in academics and participated in a lot of extra-curricular activities. I graduated in 1991 with a 3.45 GPA and landed a job as a systems analyst with Exxon, which is how I ended up living in Houston. Dad said he was proud of me again! He had been a successful entrepreneur his entire life but wanted me to work for a big company for my career.

In October 1992, I married my college sweetheart. Two years later, on my 25th birthday, she told me she no longer wanted to be married. Well, not to me anyway. Happy birthday to me and more disappointment for Dad.

While this was an incredibly difficult time, like most failures in life, it was also a blessing in disguise. It was the first time I remember asking myself the question, “What actions did I take that led to this conclusion? What was my responsibility? What could I have done differently to avoid this outcome?”

As it turns out, people in a relationship don’t have to put up with being yelled at and called names. I’m grateful that my first wife helped me learn that lesson at such an early age because it changed how I treated people I love from that point forward. It also jump-started me on the path of personal growth and self-discovery I’ve been on for the last 30 years.

Around this same time, I realized I was burned out working for Exxon, so I began looking for something else to do with my life. I was making great money. I was working for a huge corporation with great benefits. It was a pretty cushy job. I was miserable, though, and struggled to get out of bed in the morning. It was my first real experience with depression.

I was working on my MBA at the University of Houston when I got a call from a recruiter at New York Life about the life insurance business, and I told him no in language I won’t repeat here. I had a conversation with my dad about changing careers into financial services, and guess what? He was disappointed in me. He didn’t pay all that money for me to get educated at Purdue just to “throw it all away.” I asked him if I did get into that business, would he move his money over to me and allow me to help him manage it. He told me I “wasn’t qualified to ever manage his money.” Meanwhile, he was working with a stockbroker who was buying and selling in his account and losing hundreds of thousands of dollars. This rebuke caused a rift in our relationship which never fully healed.

Long story short, I ultimately chose to go with New York Life because I knew they had a good training program and name recognition. I was determined to show my dad he was wrong about me.

In my first three years of being in business, I proved to be one of the worst life insurance agents around. I should have failed out of the business numerous times, but I was either too stubborn or too stupid to quit. During this time, I was also pursuing my Certified Financial Planning Practitioner® designation, and I passed the exam in March 2000. Surely this credential would prove me worthy of my dad’s approval and business. It didn’t. The rift between us grew wider. We didn’t speak for over a year. And then in August of 2001, he died.

My dad was 65 years old when he died of a heart attack. He had been in poor health for some time, but his death was completely unexpected. I would never get to repair the relationship with him. The last things we said to each other were not very nice. I struggled with not only the loss of the relationship but also with the fact I could never undo what had been said and done. The words we speak have so much power.

“I learned how to forgive my dad and to make peace with him even though he had been dead for almost 10 years. I also learned it was never about my dad. It was about making myself proud.”

Eight years went by, and I was doing better in my business. I was making a good living and had remarried. My second wife and I had two young children. I didn’t know how much my life was about to change, though, when I was sitting in the office of one of my clients and casually asked him about a rubber cockroach in a shadow box on his wall. He told me he had attended a personal growth training course a few months earlier which had completely changed his life. He suggested I take the class, and I signed up based solely on his recommendation.

I don’t even know where to begin with how much that class changed my life. After only four days I looked at everything differently. I was more self-confident, empathetic, courageous, and trusting. Most importantly, I learned how to forgive my dad and to make peace with him even though he had been dead for almost 10 years. I also learned it was never about my dad. It was about making myself proud. External approval is nice, but recognizing ourselves when we do a good job is where the good stuff is.

At the end of the class, one of the owners of the company asked if I’d be willing to be a part-time trainer for them, and I immediately accepted. The next four and a half years flew by as I continued to implement the things I was learning and teaching. Sadly, it also led to the dissolution of my second marriage. I was playing life at a whole new level and my wife wasn’t willing to join me there. After 17 years of marriage, we divorced. My boys were 15 and 13 at the time and leaving them was the hardest thing I’ve ever done. Around this same time my now wife Michelle came back into my life.

We reconnected through Facebook after not seeing or thinking about each other for almost 25 years. We went to high school together, hung out with common friend groups, but never dated. We reconnected as old friends and then something sparked a relationship between us that is like a fairytale. At my request, she took the same personal growth training, and it changed her life too. We were now operating with the same knowledge and on the same wavelength. She, too, became a trainer, and we now have the privilege of traveling around the world sharing this gift with thousands of people.

I made another hard decision in 2015 when I decided to move to Chicago to be with Michelle. Not only was I running my financial planning practice, but I was also the National Sales Trainer for a financial planning software company. I had the opportunity to travel the country speaking to hundreds of agents, sometimes 700 to 1,000 people from the main stage, and I was in absolute heaven. Life was going great. And then, for the first time in my life, I got fired. Let go by a new owner of the company whose vision didn’t include me.

I was crushed. And, as you’ve probably heard, when one door closes another one opens. I got a call asking if I wanted to work full-time for a company teaching the personal growth class that had changed my life. I made the choice to put my planning practice on the back burner and give professional training for a living a shot.

Once again, everything was going great. I was making more money than I had when I was self-employed, and I was training hundreds of teammates using the processes that had made such a difference in my life. I felt like I was living my life’s purpose. And then, for the second time in a year, I got fired. Following the rules and playing corporate politics isn’t my thing, and it got me fired.

This time the depression got a hold of me big time. I thought I was managing it pretty well until I had a panic attack for the first time in my life. That night I came seconds away from stepping in front of an oncoming train. The stories in my head were telling me my dad had been right all along: I wasn’t good enough, and the world and my family would be better off without me.

I don’t know what stopped me that night. I want to believe it was because I asked myself what I was grateful for at that moment. As the train rumbled by and the tears streamed down my cheeks, I thought of my children, my wife, and everyone in my life I loved and cared about. I went home and asked my wife for help. I talked through my fears and got back on medication. I am happy to report I no longer have thoughts like those. It was a terrifying experience, and I learned a lot from it.

Then, once again, another door opened. My good friend and mentor, Barb Moses, started High5 Leadership and asked Michelle, me, and another friend, Chad, to come along for the ride. We spent the next four years helping hundreds more people around the country become better versions of themselves. And then COVID shut our Chicago world down in March 2020, and it took High5 with it by July.

As the world around us ground to a halt, we circled up as a family and began to figure out what was next. I pulled my planning practice off the back burner and got back into it. Gradually, as the world started getting back to normal, we were able to start doing some High5 classes again. I also began doing some life coaching and started Life Wizard Coaching.

Which brings me to the present day. I’m still doing financial planning, life coaching, and High5 Leadership training. Michelle and I travel the world making memories for ourselves and our loved ones. My relationship with our children is better than it has ever been. We focus on gratitude, love, understanding, and acceptance. I forgive easily and often.

In life, there will be peaks and valleys. As long as we stay focused on our outcomes there will always be another peak to follow the valley. My message is one of forgiveness, kindness, and love. If there is anything I can do to help you, please let me know.

If I have offended or harmed you in any way, please forgive me, as I forgive you, too. I love you and I’m grateful for you.

Hugs and love,
Kevin

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I’m Sorry Is Bullshit

What do you say when your choices upset another person? Do you say “I’m sorry” or do you ask for forgiveness?

Before you answer, try a little exercise. Take a blank piece of paper. Now stand up and for the next 10 seconds, be as mean and nasty to that piece of paper as you can. Crumple it up, stomp on it, curse it, whatever you want. Just do something negative to it.

Now put that piece of paper back into its original form. Take a few seconds to look at it while you realize that no matter what you do, you will never be able to put it back to the pristine, perfect form it was in before this exercise.

When you do or say hurtful things to another human being, you leave them the same way as that piece of paper.

Now look at that piece of paper and say these two words: I’m sorry.

What you will observe is that your “I’m sorry” doesn’t fix it. It doesn’t make it better. It never has and it never will.

Think about how we were taught “I’m sorry” in the first place. You were a little kid and either you hit a sibling or a friend, or they hit you, and one of you went crying to your mom complaining. And what did she say? “Tell them you’re sorry.” So you did it to avoid getting grounded, but were you really sorry? Neither were they.

When we say “I’m sorry” it is assumed and expected that the other person will just say “it’s okay” or “don’t worry about it.”

If you were really sorry, you wouldn’t have done the thing in the first place.

It is unlikely that you will ever hear me say “I’m sorry.” When I’ve done something upsetting or hurtful, I will instead ask for forgiveness by saying “please forgive me.”

How is “please forgive me” different from “I’m sorry”? By saying “please forgive me,” I’m giving the other person the option of forgiveness or not. It’s not assumed that they will say okay.

Another interesting and important thing about forgiveness is that it actually has a physiological effect on the body. When we truly forgive someone, it disconnects the emotional component of the event from the actual event. This is critical, because if you continue to carry around the emotion of what happened, you will continue to recreate that same negative emotion every time you think of the event. In other words, you’re doing it to yourself.

Forgiveness is never for the offending person. It’s for you. When we choose to hold onto the events of our past, it creates a very predictable future.

I’m not suggesting that you ever forget what happened. All I’m suggesting is that when you make the choice to let go of the emotional baggage attached to the event, it creates a space of new possibilities to have something different happen in your life.

Love and hugs,
Kevin

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The Debt, The Deficit, And Why Future Taxes Will Be Higher

This one is about the personal finance side of my work, and I hope it gives you some clarity on an issue we’re all facing: the national debt.

The U.S. national debt has surpassed $36 trillion, with annual interest payments exceeding $1 trillion. That makes interest on the debt the third-largest federal expenditure, ahead of defense spending and only behind Medicare/Medicaid and Social Security. These numbers should alarm every American.

Here’s what the numbers tell us. U.S. federal tax revenue is about $5 trillion a year. U.S. federal spending is about $7.1 trillion. That leaves a federal budget deficit of roughly $2 trillion, the shortfall between spending and revenue that requires us to borrow more every single year.

The largest budget items are Medicare/Medicaid at $1.8 trillion, Social Security at $1.5 trillion, defense at $947 billion, and interest on the debt at $1 trillion. U.S. unfunded liabilities, future promises for Medicare and Social Security with no funding behind them, sit at roughly $221 trillion. Total U.S. national assets, the combined value of all property, businesses, and assets in the country, come in around $219 trillion. Even if we sold everything, we couldn’t cover it.

Let’s simplify: as a country, we’re broke. Imagine these numbers as your own finances. You owe $36 trillion on your credit card. Your income is $5 trillion, but you’re spending $7 trillion, putting you $2 trillion further into debt every year. Your interest payments alone are so high that there’s little room left for anything else.

It’s only getting worse. By 2028, the deficit is projected to hit $4.5 trillion annually, with total debt reaching $51 trillion. If the largest expenses already exceed our revenue, everything else the government does, education, infrastructure, law enforcement, is funded through borrowed money.

Why isn’t Congress doing something? Two uncomfortable truths. First, the government can create money to cover its debts, unlike you and me, but this devalues our currency and fuels inflation. Second, rising interest rates make servicing the debt more expensive. If rates don’t come down, interest on the debt could soon become the largest budget item of all.

The question is no longer if taxes will rise. It’s how much they’ll increase. Ask yourself: will future taxes be higher than they are today? Could they be significantly higher? Do you want to pay them? If your answer is no, it’s time to act. The key is having a strategy to pay taxes now, while rates are historically low, and avoid future liabilities.

Over nearly three decades of working with clients, I’ve helped countless individuals mitigate their tax burdens. I can help you too.

This isn’t just about numbers. It’s about our collective future. My message is one of awareness, compassion, and action.

Hugs and love,
Kevin

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Remembering Dominic

Today I want to share something deeply personal that has been weighing on my heart. A couple of weeks ago, I received the heartbreaking news that my friend, Dominic Oaxaca, had passed away at the age of 57. I’ve been wrestling with the loss and the lingering questions ever since.

I met Dominic 12 years ago through a personal growth and leadership program I was helping to train. From the moment we met, there was a connection. He was skeptical at first, but he trusted me enough to open up, and we formed a strong bond as I helped him navigate some challenging situations.

Five or six years ago, on a friends trip, he told me I was his closest friend. He said he could have deep conversations with me, that I wouldn’t sugarcoat things, and that I’d tell him the truth, even when it was hard.

Unfortunately, things took a turn about two years ago. One evening, while we were all together, Dominic stayed up with my wife and another friend, and unbeknownst to me, I became the topic of their conversation. Though I believe it stemmed from a place of love, the silence that followed created an emotional rift between our families that never fully resolved.

Despite reaching out a couple of times after that night, our connection never really regained its former strength. And now, with his passing, I’m left wondering if I could’ve done more to mend the friendship. Did I do everything I could to keep the connection alive? Is it one person’s responsibility to maintain a relationship, or should both parties share that responsibility? The weight of these questions lingers because he and his family have always held a special place in my heart.

As you may know from my other posts, I believe profoundly in the power of forgiveness. I forgave Dominic for the misunderstandings shortly after they occurred, but now I wonder if I did enough to nurture our friendship. I’ll never have a definite answer to that.

What I do know is that I missed out on two years of potential memories with him and his family, people I deeply love and cherish. Life is complex, and often there are no clear right or wrong answers.

I found solace in attending his funeral and celebration of life in California. It was comforting to see his wife and children, to hold them close, and to express my love for them. At the celebration, I shared a few cherished memories, including his unwavering passion as a loyal LA Dodgers fan. In lighthearted remembrance, I wore a Chicago Cubs t-shirt to honor his first game at Wrigley Field, a moment made memorable because he lost a bet to my wife.

In that moment of remembrance, I asked for forgiveness and also conveyed my own. I practiced Ho’oponopono, the Hawaiian ritual of forgiveness, which has always helped me release emotional burdens. His family reassured me of the joy I brought into his life. That’s what I choose to hold onto now.

Our time here on Earth is precious and fleeting. It’s not a dress rehearsal. Let’s choose forgiveness and love, and cherish the moments we have with those we care about. The pain of regret is not worth carrying.

Hugs and love,
Kevin

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What Would Love Do? My Secret Weapon For Making Better Choices

Life is full of those “uh oh, now what?” moments, isn’t it? Decisions that make you question everything, leave you feeling stuck, or even make you want to hide under the covers and pretend the whole thing never happened.

I’ve got to be honest with you: there have been times in my life when I’ve really struggled with making those decisions. You know those moments when you’re faced with a tough choice, and your head is telling you one thing, but your heart is pulling you in another direction?

For me, the best way to navigate those moments, the ones that test my patience, my kindness, or my ability to make a smart choice, is to ask myself a simple question: “What would love do?”

Now, I know what you might be thinking: that’s a bit woo-woo. But hear me out, because I firmly believe that embracing this mindset can make a world of difference in how we navigate our toughest challenges.

Here’s how it plays out in my head. First, I get honest about the situation. What’s actually going on? What are the choices I need to make? I get super specific, because the more detail I have, the better I can see where love fits into the equation.

Then I put on my “love hat.” This is where things get fun. Imagine love itself, pure, selfless, and overflowing with compassion. How would love approach this situation? Would love prioritize understanding and empathy? Would love be willing to forgive, even when it’s hard?

The next step is to think about the impact. What effect would my choice have on everyone involved? Would it create more connection, joy, and well-being? Or would it lead to hurt, conflict, and a whole lot of regret?

Finally, I listen to my gut. After all that soul-searching, I take a moment to check in with my intuition. What feels right? Does the choice feel aligned with my core values and the kind of person I want to be?

We actually have not one but three brains: a head brain (logic), a heart brain (empathy), and a gut brain (intuition). Whenever I’m faced with a really difficult decision, I check in with all three, and I trust the majority.

Asking the “what would love do” question helps me get in touch with my heart brain, and then I check in with my gut to make sure it feels right. It’s not always easy to follow this process, but it has made a huge difference for me.

Let me give you an example. I recently had to deal with a tough situation with my family. Instead of letting my emotions get the best of me and lashing out, I took a deep breath and asked myself, “What would love do?” The answer was clear: love would act with kindness, understanding, and a willingness to communicate honestly and openly. It helped me make a decision that, while not easy, was ultimately the right one.

Another important aspect of love is self-compassion, and trust me, I’ve struggled with this one. It’s easy for me to be my own worst critic, especially when I feel I’ve made a mistake. But when I remember to ask, “What would love do?” I realize that love isn’t about harsh judgments, it’s about nurturing and understanding.

Forgiveness is another key element of love that has transformed my approach to decision-making. I’ve had moments where I’ve held onto grudges, both against myself and others. But when I think, “What would love do?” it nudges me to consider the beauty of letting go.

Now, let me be clear: using “What would love do?” doesn’t mean we ignore our own needs or boundaries. Love isn’t about people-pleasing or sacrificing ourselves. It’s about finding the balance between self-care and compassion for others. Sometimes the most loving thing we can do is set a firm but gentle boundary.

The key is to approach each situation with an open heart and a willingness to see the highest good, even when it’s not obvious. When we make decisions through the lens of love, we tap into our intuition, our empathy, and our ability to find creative solutions.

So the next time you’re faced with a challenging choice, pause, take a deep breath, and ask yourself: “What would love do?” Let that question guide you, and you may be surprised by the clarity and peace it brings.

Hugs and love,
Kevin

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Make ’Em Laugh, Make ’Em Laugh, Make ’Em Laugh

I’ll level with you: I’ve always been the class clown type. Even as a kid, I was the one cracking jokes and making people laugh, whether they liked it or not. There’s just something about that sweet sound of laughter that gets me going.

But as I’ve learned over the years, the power of humor is a real double-edged sword. Sure, being the life of the party has its perks. But if you’re not careful, that same comedic flair can also land you in the doghouse faster than you can say “whoopee cushion.”

Growing up, I was a good kid. We were upper-middle class and I never really wanted for much. I was a good student, a decent athlete, and never really got into any serious trouble. For as long as I can remember, though, I’ve had a tremendous desire to be liked.

I have always been chubby, and as a result, I got picked on and made fun of a lot when I was growing up. Because they owned their own business, my parents never really learned how to leave work at the office. As a result, they were often under a lot of stress, and it made my home life a little rough at times. My dad could be emotionally and verbally abusive, and he had a real short fuse. But I figured out pretty quickly that if I could make him laugh, it would keep him from yelling or getting mad at me. Humor and silliness became my defense mechanism, a way for me to survive and even thrive in that turbulent environment.

It was the same story when I got to junior high. The bullying at home from my dad, combined with the bullying of kids at school, caused me to find outlets where I felt like I had some power, too. So I also became a bully. I picked on kids who were weaker than me, using my size and status to intimidate them. I said and did things that hurt. I suspect that some of them never got over it. That’s one of the primary reasons that forgiveness is so important to me today.

But deep down, I knew it was wrong. So at some point I started using humor as a way to deflect my bullying tendencies. If I could make both my victims and my bullies laugh instead of us hurting each other, it kept me from getting beat up and helped me feel less guilty about being a complete ass.

Nowadays, I’ve found that my ability to be funny is an invaluable social tool. I used to know so many jokes that people could just name a topic or situation, and I had a joke about it. The thing is, making people laugh isn’t just about telling jokes, it’s about being able to read the room and deliver humor that lands. I’ve honed that skill over the years, and it’s served me well. But as I’ve learned the hard way, it’s a delicate balance.

Like the time I was facilitating a High5 Leadership class and went off script with a joke that, to me, was about a student who couldn’t figure out how to get back into the classroom on time. The student, who happened to be African American, didn’t see the humor and only heard it as a racist comment. About 30% of the class was African American, and now I had to prove to them that I wasn’t racist. It’s the closest I’ve ever come to having a class walk out and quit, and it made me feel about two inches tall.

Lesson learned: timing is everything. There’s nothing more deflating than realizing your well-meaning punchline just turned into a punch to the gut.

Or the time at my first job out of college when I made an insensitive comment to a female coworker. That one earned me the first of several trips to see HR and getting enrolled in a class about sexual harassment in the workplace. It didn’t matter that I thought I was being silly and didn’t mean to be insensitive. I now understand what my wife means when she tells me, “Boys are dumb.”

The bottom line is, humor is a powerful tool, but it must be wielded carefully. There are certain times and places where jokes and levity are simply not welcome, and if I miss that cue, I can come across as insensitive, immature, or just plain annoying. While I’ll never stop using humor to my advantage, I’m learning to be more mindful of the context and my audience. It’s about finding that sweet spot where I can be funny and likeable, without taking things too far and making people uncomfortable.

So here’s to nailing that balance with humor, learning invaluable lessons from missteps, and using laughter to uplift others even when the situation seems daunting. Keep smiling, and remember: life is not a dress rehearsal, and the journey along the way needs to be a pleasant one.

Hugs and love,
Kevin

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NLP: Your Mind’s User Manual

Many people wonder, “What is this thing you do called NLP?” so I wanted to use this post to give you a chance to understand a little bit about what it is and how it works.

The truth is, most of us go through life on autopilot without even realizing it. This doesn’t just mean going through the motions; it goes much deeper. The way we think, react, and see the world is like software in our brains, shaping every decision, belief, and experience we have.

Here’s the surprising part: a lot of this software was downloaded without us even knowing. Think about a teacher’s casual comment you heard when you were a kid, or a worried tone from a parent about money. Maybe it was an embarrassing moment in front of others. Over time, these experiences build up and create unconscious programs that influence how we feel and how we respond in different situations.

Some of these programs are helpful, giving us confidence and resilience. But others can hold us back. That’s where Neuro-Linguistic Programming, or NLP, comes in.

NLP is like a user manual for your brain. It helps you find those hidden programs and gives you tools to change them. It’s a way to look at your reality and improve your experiences.

NLP was created in the 1970s by Richard Bandler, a psychologist, and John Grinder, a linguist. They studied how some therapists could help their clients make big changes quickly while others struggled. By looking at the methods of great therapists like Milton Erickson, they found patterns in thoughts, language, and behavior that could be taught to others. This led to powerful techniques for improving personal growth and communication.

Today, athletes use NLP to focus better. Negotiators use it to connect with others quickly. Therapists use it to help people overcome fears. And everyday people use NLP to think better, feel better, and perform better.

So why does NLP work? Our brains love patterns. If you’ve ever driven somewhere and barely remembered how you got there, you were following a pattern. If you hear a song from childhood and feel nostalgic, that’s a pattern too. Feeling nervous before speaking in front of a group, even if you know there’s nothing to fear? That’s a pattern as well. The good news is, you can change these patterns.

Here’s a simple way to start using NLP today. Next time you catch yourself saying something negative, like “I’m bad at remembering names” or “I can’t handle stress,” take a moment to pause. Ask yourself: what if that’s not true? What if I’m actually good at this, and just haven’t realized it yet? What would someone who is great at this be thinking right now?

These questions aren’t just random, they help your brain think differently and consider new possibilities. Once your mind starts looking for a new answer, you’ve already begun to change the program. That’s what makes NLP so powerful. It changes how your mind processes what’s happening around you. It doesn’t change the events in the world, but it can transform how you respond to them.

Think about how you remember bad experiences. Most people replay those memories over and over, which keeps the emotions tied to them alive. With some NLP techniques, you can change how your brain stores those memories, making them smaller, less emotional, and even turning painful memories into neutral or funny ones.

NLP also helps you notice patterns in others. You’ll become aware of their words, small changes in their breathing, and habits they might not know they have. This can improve your communication. When you understand how someone else perceives the world, you can talk in a way that truly connects with them.

Language is a powerful tool. Just a small change in what you say can help someone feel stuck or encourage them to move forward with confidence. Our words have so much power. Make sure you’re using your words to build and empower others and not to tear them down. This includes the words you use with yourself.

In my coaching practice, I use NLP tools and hypnosis to help clients identify and challenge their limiting beliefs through targeted questioning and visualization techniques. We explore their past experiences to uncover patterns that no longer serve them and replace those with more empowering narratives. Don’t let old patterns hold you back. Your mind has the power to shape your reality, and I’d love to have a conversation with you.

Hugs and love,
Kevin

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The Day I Stopped Pretending

How a Halloween costume, a plastic snake, and 250 strangers changed everything.

For Halloween 2012, I wore a costume that made people laugh. It was a homemade honey badger suit, complete with a plastic cobra sticking out of my mouth. People thought it was hilarious. Some thought it was weird. But here’s what nobody knew: I didn’t wear it to get attention. I wore it because I was finally done pretending.

For most of my life, I bent over backward to be liked. To get approval. To make people happy. To avoid rocking the boat. Especially when it came to my dad.

He was a self-made man. Sharp, smart, and an amazing salesman. And he let me know, over and over, that I didn’t quite measure up. When I left my job at Exxon to become a life insurance agent, I told him I wanted the freedom he had. I wanted to help people, to build something real. I thought he’d be proud. He wasn’t. He told me I was throwing away my education. He told me I wasn’t qualified to manage his money. He told me I’d never make it. We didn’t speak again for almost three years.

And because I wanted so badly to prove him wrong, I worked harder. And because I still cared too much what he thought, I held myself back. I kept shaping my life around wanting to be liked.

After my first son, Jason, was born in 1999, we began speaking to each other again. Although he chose to never meet his only blood grandson, at least we were talking. And then in 2001, he unexpectedly died. He had just turned 65.

About 10 years later, a video went viral: “The Crazy Nastyass Honey Badger.” This little bastard took on snakes, lions, bees, shrugged off venom, blood, stings, and didn’t give a shit. I laughed the first time I saw it. Then I watched it again. And again. And something clicked. That little fucker was who I needed to become. Unbothered. Unshakable. Unapologetic.

So I made a decision. I changed my Facebook name to Kevin Honey Badger Fink. I started ending conversations with, “Honey badger don’t care!” I leaned into it, even when people didn’t get it. I wasn’t doing it for them. I was reminding myself to stop giving a shit what anyone thought, and start living like my life depended on it. Eventually, I didn’t need to fake it anymore.

A few months after I first took on this persona, I was in a personal growth class with about 250 strangers. Part of the work was to write a forgiveness letter. And I wrote mine to my dad.

When the facilitator asked for volunteers to come to the mic and read their letter out loud, in front of the entire room, I stood up. On shaky legs I walked up to the microphone, and in a shaky voice, I read my letter. I forgave him for the words he couldn’t take back. For never meeting his grandson. For cutting us out of his will. For dying before we reconciled. I forgave him for not knowing how to love me the way I needed.

And in front of those 250 strangers, I took off the last of my masks. I let the tears come. I spoke the truth. And I walked off that stage lighter than I’d felt in decades.

My dad had been dead for over 10 years, and I finally felt at peace with him. That was the moment I realized: vulnerability is the real superpower. And the Honey Badger? That wasn’t a joke anymore. That was me, unleashed.

Eventually, I changed my name back on Facebook. The costume went in a box. But the fire stayed. And now, in this chapter, coaching, speaking, showing up real and raw, it’s burning hotter than ever.

So here’s what I want to ask you: what mask are you wearing? The Overachiever? The Peacekeeper? The Comedian? The Martyr? The version that helps you survive, but no longer fits? And what will happen if you finally let it go?

If you’re done shaping your life around everyone else’s expectations, let’s talk. No bullshit. No performance. Just truth, freedom, and the next bold move.

Hugs and love,
Kevin
aka The Honey Badger of Human Potential

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Labels

Have you ever been asked, “What business are you in?” How do you respond? Do you simply label yourself, saying, “I’m a teacher, lawyer, doctor, financial advisor, or insurance agent”?

While this might seem straightforward, it gives others the chance to define you based on their experiences or biases, even if your approach is entirely unique.

When I first entered the financial services and insurance industry, I would introduce myself as a financial planner, financial advisor, or insurance specialist. The responses I received were often predictable: “Oh, that’s nice,” or “I don’t need one of those.” It was frustrating, as I was offering a process and insights that were quite different from what they typically encountered.

Then, during a seminar, I heard a speaker say something that transformed my perspective: “Never let someone else define what you do. Make them curious enough to ask how you do that or to learn more.”

Inspired, I crafted a few creative labels that couldn’t easily be defined by others. A Financial Oncologist: I cure financial cancer, and everyone has it. A Financial Swing Coach: think of it as the difference between buying new clubs and working on your swing. A Financial Mechanic: I help people turbo boost their financial plans without taking extra risks or compromising their lifestyles. A Retirement Guide: I assist others in answering the four most common questions about retirement.

These labels provoke curiosity and encourage deeper conversations about what I do.

My current title of Life Wizard was actually given to me by one of my coaching clients. After one session working on her self-confidence and helping her overcome some limiting beliefs, she looked me right in the eye and said, “I don’t know how you did that, but it worked like magic. You’re like some kind of a life wizard.” What can I say? It stuck.

As I transition more into public speaking and coaching, I’ve been playing with a few more thought-provoking labels. Brainwashing Specialist: because of our past experiences and teachings, our belief systems can be skewed, and my role is to help people reframe their experiences and install powerful, positive beliefs. Honey Badger of Human Potential: during my personal growth journey, my biggest barrier to success was my desire to be liked, and I learned to embrace the honey badger’s fearless attitude. Mindset Alchemist: I help people transform the heavy baggage of their past into gold for their future.

So, what do you think? If you’d like to brainstorm some creative labels that represent what you do, I’d love to help. Let’s inspire curiosity in others and encourage the question, “How do you do that?”

Hugs and love,
Kevin

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The Bad Words Debate

I got a message this week from someone who told me my use of strong language was “hurting my credibility.”

Now, I want to be clear: I’m not mad about it. I genuinely believe that when someone shares their perspective respectfully, it’s an invitation to examine what we believe and why. So here’s what I believe.

Words are just words. The judgments we place on them, good, bad, polite, offensive, aren’t facts. They’re programming. We inherited them from our parents, religion, school, culture, and community. And we rarely stop to ask: who told me this word is wrong? Why do I react the way I do?

What makes a word bad? Who decided that one arrangement of syllables is acceptable, and another isn’t? Why does a four-letter word about poop cause offense, while passive-aggressive silence or judgment disguised as kindness gets a free pass?

I believe language is just a delivery system. It’s the emotion behind the word, the honesty, the pain, the message, that matters most. And the people I work with don’t have time for soft packaging. They’re not interested in dressing up their trauma to make it socially acceptable.

They’ve lived through real hardship: abandonment, bankruptcy, breakdowns behind closed doors. They’ve suffered in silence while pretending everything was fine. And they’re tired. They don’t want a coach who tiptoes around pain. They want someone who will call it what it is, and help them finally let it go.

I use language that disrupts. That cuts through noise. That grabs the attention of someone who’s drowning and says, “Hey. You’re not alone. I’ve been there. And I’m not scared of your mess.”

Because I remember the nights I couldn’t sleep, too ashamed to tell my wife what our finances actually looked like. I remember standing at the train tracks wondering if the insurance payout would be more valuable than me. And I remember the moment I decided: I’m not going out like this.

That moment didn’t arrive in a perfect sentence. It arrived with a scream, a sob, and yes, a string of curse words that felt more true than any self-help meme ever could.

So no, I’m not cleaning it up. Not because I want to shock people. But because I want to reach the people who feel unseen. People who’ve been hiding behind achievement and success while carrying the weight of emotional scars no one talks about.

You don’t need another platitude. You need someone who’s willing to stand in the fire with you, and remind you that you’re still powerful, even with ashes on your skin.

So yeah, I swear sometimes. I also listen without judgment. I hold space for transformation. I tell the truth. And I’ll walk with you until you believe you’re worthy of healing, not because of how well you perform, but because you’re human.

I’m not for everyone. Everyone isn’t for me. But if you’re still reading this, maybe we speak the same language after all.

Hugs and love,
Kevin

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The Adventure Detour

If you had told me a year ago that Michelle and I would be packing up and moving back to the Quad Cities, on the border between Illinois and Iowa, I probably would’ve laughed and said, “Not a chance.” And yet, here we are.

Let’s be real. We didn’t wake up one morning and decide it sounded amazing to move back to the town we grew up in, the one we left two years ago, right before winter hits. This decision came from a very real place: life threw us one of those curveballs that makes you stop and ask what really matters.

The truth? Our bold career pivots, me stepping fully into professional speaking and coaching, Michelle diving into her podcast for women over 50, haven’t caught up yet in the income department. I’m not ready to announce to the world that we’re broke, but I do want to be honest that this move is about making a smart choice for our family while we get stabilized.

So we’re heading back to Iowa, moving in with Michelle’s sister-in-law, Joan. Her husband, Michelle’s brother Bryan, passed away a few years ago, and she’s been in that big house as an empty nester ever since. Moving in means we get to keep her company, share meals, and actually be present with family instead of waving through holiday video calls.

At first, all I could see were the negatives. The drama. The freezing cold. And the story I told myself: how can moving back to small-town Iowa possibly help my speaking career? That’s when my coach, yes, even coaches have and need coaches, reminded me: this isn’t the ending. It’s just a detour on the grand adventure of life. A road trip pit stop, not the final destination.

And honestly, Houston wasn’t ever going to be our final destination either. When we moved there two years ago, we hoped it would be a good fit, but the reality was different. Still, our time there wasn’t wasted. We reconnected with old friends, built new friendships, spent time with my boys, and created some memories we’ll carry forever.

So here’s the tool I want to share with you: reframing. At High5 Leadership, we often use the heart rate monitor as a metaphor for life. On the monitor, a beating heart has peaks and valleys. That’s how you know you’re alive. The flatline is death. Michelle and I even have matching heartbeat tattoos on our forearms to remind us of this truth.

Moving back to Iowa isn’t a flatline. It’s just a valley on the monitor, and as long as we stay focused on our outcome, we know there will always be another peak to follow.

That’s what reframing does: it takes what looks like a setback and helps you see it as part of the rhythm of being alive. The pit stops, the detours, the valleys, they’re not the end of your story. They’re what make the next rise possible.

So yeah, I’m not thrilled about shoveling snow or driving in it again. But I am grateful that life is giving us this time with family, this chance to regroup, and this reminder that the adventure isn’t over. It’s just taking a different route.

And if you’re facing your own valley right now: pause. Breathe. Reframe. Remember, every time negative shows up, positive is available. Ask yourself: how could this be part of the adventure instead of the end of the road?

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Year-End Newsletter

As this year comes to a close, I’ve spent time reflecting on what unfolded, what stretched me, what cracked (and sometimes broke) me open, and what ultimately clarified the work I’m here to do. This isn’t a highlight reel. It’s an honest look at a year of becoming.

The wins and the firsts. This year included a lot of firsts. I delivered my first paid keynote at the Rivian Certified Repair Summit. Over 500 people in the room. I stood on that stage in silence for a full minute before speaking a single word. No slides. No safety net. Just presence. It was grounding, uncomfortable, and deeply affirming. I didn’t walk away with clients that day, but I walked away knowing I belong on stages like that. And that matters.

I launched and led my first Flush That Sh*t group coaching cohort. Watching people choose honesty over comfort, and growth over familiarity, reinforced what I already knew: this work lands when people are ready to face what they’ve been carrying. I was a guest on seven different podcasts. These are stages just like a physical stage in front of a large audience. I submitted thirty-seven TEDx applications. Not because I expect instant approval, but because I’m committed to showing up consistently for work I believe in.

I also invested deeply in my own growth, completing programs with several respected mentors and training organizations. Not to collect credentials, but to become more grounded, more effective, and more aligned. And perhaps most importantly, I experienced a personal breakthrough around money. Not as a coach. As a human.

The challenges I won’t gloss over. This year was not easy. There was real financial pressure. Imposter syndrome showed up more than once. Time management tested me. Moving back to Iowa brought its own mix of grief and gratitude. And despite extensive training, the hypnosis side of my practice didn’t gain traction yet. There were moments when quitting would have been the rational choice. I didn’t. I stayed focused on the outcome even when the compensation hadn’t caught up yet. I kept moving forward and chose, again and again, to operate from the identity of the person I am becoming, not the one shaped by old stories. That alone made this year a success.

The money breakthrough that changed everything. For most of my life, I believed my relationship with money was fine. Responsible. Thoughtful. Disciplined. What I didn’t see was how much quiet pressure, self-judgment, and old conditioning I was carrying underneath that story. Beliefs formed decades ago that once protected me but were now running the show in ways I couldn’t fully see.

During my own breakthrough session, I didn’t learn anything new about money. I felt it. I felt the weight. I felt the fear. I felt the old responsibility and shame I’d been carrying for more than forty years. And then I let it go. Not intellectually. Emotionally. In my nervous system.

That shift changed how I show up. The decisions I make. The boundaries I hold. The risks I no longer apologize for. I’m now performing the actions of the identity I want, not the one I inherited. This is the same work I guide my clients through. I’ve been where they are. I’ve done the work. I’ve felt the feelings.

Why this work feels urgent now. I feel a deep urgency around this work, and it has nothing to do with business goals. Our world is in a fragile place. There is so much anger, division, fear, and confrontation. Love and kindness often feel drowned out. I can’t change the whole world. But I can help change the people I encounter in this lifetime. When we each change and improve our own world, we change and improve the world.

I am committed to helping people recognize the unresolved emotional trauma and baggage they’re carrying, make the choice to release it, and replace pain with love, clarity, and self-trust. My long-term outcome is simple and bold: to help transform one million lives between now and 2040. One conversation, one room, one moment at a time.

A note I didn’t write myself. I want to share a short reflection someone wrote about working with me this year, because it captures the work better than I ever could: “Kevin doesn’t do surface-level mindset work. He does emotional excavation. He listens in a way that disarms you, tells stories that bypass your defenses, and asks the kind of questions that help you see the truth you’ve been avoiding. His approach is warm, witty, raw, and unexpectedly grounding. Through Kevin, I learned that vulnerability isn’t weakness, it’s leverage. And that letting go is sometimes the most powerful form of becoming.”

As always, if I’ve done something that has offended or upset you, please forgive me. I forgive you, too. Know that I love you, I’m grateful for you, and I’m just getting started.

Hugs and love,
Kevin

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Maps, Ground, And Remembering Each Other

I’ve been sitting with some hard news cycles lately. The tension. The fear. The anger. The stories flying in every direction. I’m not writing this to argue policy or pick sides. Plenty of people are doing that already. I’m writing because moments like this feel like a reminder that somewhere along the way, we’ve forgotten how to see each other as human beings first.

And oddly enough, this brought me back to my own childhood. I grew up in a house where my dad was Jewish and my mom was Christian. It was decided that we’d be raised Jewish: Hebrew school, Sunday school, bar mitzvah at 13. And yet, we celebrated everything. Christmas and Hanukkah. Easter and Passover.

As a kid, it was confusing. Not in an intellectual way, but in a quiet emotional one. I wanted to please both of my parents. I didn’t understand why they believed differently. I was already “different” in plenty of ways growing up. Being Jewish was just one more thing that made it easy for my bullies. I learned early how complicated identity can feel when you don’t fit neatly into one box.

Fast forward to Purdue. When I got to college, curiosity kicked in. I started taking classes on religion, religions of the East and West, the philosophy of religion, comparative belief systems. Before I knew it, I had a minor in religious studies. And here’s what surprised me: across traditions, across cultures, across thousands of years, the foundation was almost always the same. Compassion. Care for others. Responsibility for how we treat one another. Love. Different language. Different rituals. Same foundational heartbeat.

Somewhere in that process, I quietly stopped practicing formal religion. Not out of anger. Not out of rebellion. It just didn’t feel like the right path for me anymore. Today, if I had to put a label on myself, I’d say I’m closest to Buddhism. Not as a religion, but as a practice. Compassion. Personal responsibility. Reducing suffering. Non-attachment. It’s less about what you believe and more about how you show up.

One thing my studies taught me, and later my work in personal growth and development helped put words to, is this idea: every belief system is a map. Religion is a map. Politics is a map. Ideology is a map. Each one is an attempt to help humans make sense of fear, suffering, and uncertainty. But a map is not the ground.

When we confuse the map for the ground, we start fighting over whose version is “right.” And when that happens, we stop seeing the people standing right next to us. Love is the ground.

Kindness is the ground. Empathy. Compassion. Human dignity are all the ground. You don’t have to agree on the map to stop hurting the people sharing the same space.

What breaks my heart isn’t disagreement. It’s how quickly fear hardens us. How easily we forget that behind every headline are parents, children, neighbors, and human beings wanting to feel safe and seen. Every major religion I’ve ever studied points us back to the same truth: how we treat one another matters.

We don’t fix moments like this by yelling louder or digging deeper into our corners. We fix them by remembering who we are when we’re not afraid. This isn’t a call to action. It’s a call to awareness. To pause. To soften. To see. To love.

We are far more alike than we are different. And empathy, kindness, and love aren’t weaknesses. They’re the only things that have ever actually moved us forward.

Hugs and love,
Kevin

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Pura Vida

What 30 days on a Costa Rican farm taught us about gratitude (and the stranger at the airport who started it all).

At High5 Leadership, we teach that life is not a dress rehearsal. You cannot put points on the scoreboard by sitting in the stands. I’ve been saying it for years. This year, Michelle and I decided it was time to actually live it.

For years, we’ve been having the same conversation: where would we want to live someday? Costa Rica? Panama? Tennessee? Maybe a cruise ship? Talking is easy. Deciding is hard. Doing is something else entirely. So we stopped talking. And we started going.

We decided to give each place at least a month. Long enough to feel the rhythm of it. Long enough to stop being a tourist and start being a temporary resident. Costa Rica was first. We were here for our honeymoon in 2019 and fell in love with the people and the country. It felt right to come back.

The stranger at the airport. A few months ago, Michelle and I were in Bentonville, Arkansas for our oldest daughter’s wedding. At the airport on the way home, I got to talking with a woman in the terminal. She told me she had been traveling the world for years, staying in strangers’ homes and caring for their animals in exchange for a free place to stay, through a site called TrustedHouseSitters.com. I pulled it up right there in the terminal. The very first listing on the screen was a house sit for our exact dates in Costa Rica. We signed up on the spot, submitted our application, and were accepted. I don’t believe in coincidences.

We are now living on a beautiful 12-acre farm, taking care of two dogs, a cat, and a horse named Chance. A few days in, I was walking back after hanging his food bucket, feeling pretty capable, pretty confident. Then I walked full-speed into a wooden window cover I’d walked past a dozen times without incident. A horse named Chance, on a trip defined by taking one, just taught me to pay attention to all of my surroundings.

Before this trip, I was rarely out of bed before 10:30. Here, the dogs let us know at 5:00am that they need to go outside, and by 7:00 they make clear that breakfast will not wait. Turns out there are a lot of hours in a day when you use the early ones.

After the animals are fed, I make myself a cafe Americano and walk out onto the patio. The lake is right there in front of me. On the mornings when the clouds cooperate, I can see the Arenal volcano in the distance. That’s my office. I want you to know: this is where I’m writing this post right now.

What we miss. Two-ply toilet paper, first and foremost. The sewage system here can’t handle it, so even if we found it, we couldn’t use it. I’m in a one-ply country and I’m making peace with that. I miss consistent electricity. I miss air conditioning. I miss knowing that Waze will take me on an actual road instead of what I can only describe as wagon ruts. I miss Amazon, not even for big things, just the casual convenience. And I miss our dog, Ivy. Loving on the animals here helps, but it makes me realize how specific my love for my own dog is.

What we don’t miss. Here’s the thing about removing things from your life: you expect to miss everything. You don’t. I don’t miss the hustle and bustle, the constant noise of a fully-loaded American schedule, the feeling that slowing down is falling behind. I don’t miss food delivery apps. I don’t miss traffic. I don’t miss having a TV in the bedroom. I sleep better. I read more. And I don’t miss light pollution. The first night I looked up from this farm and saw the stars the way they’re actually supposed to look. No glow. No haze. Just stars everywhere. I stood there for a long time.

New things I’m grateful for. Fresh pineapple and papaya for breakfast, every day. The people here are genuinely, warmly, unreasonably friendly. Pura vida is not just a phrase, it’s how they actually operate. My Spanish is improving, slowly, with many apologies, but improving. On a day trip for a cooking class, I saw a sloth and scarlet macaws in the wild. Meeting other expats has been one of the unexpected gifts of this trip: people who have already made the leap, living versions of the question we’re asking. And I have a special level of gratitude for my son Jason, the pilot, because of whose flight benefits we’re able to do this much international travel. That is not a small thing, and I do not take it for granted for even one second.

Why we’re really doing this. We didn’t do this because we’re unhappy at home. We did this because we believe what we teach. Life is not a dress rehearsal. We only get one run at this. And we cannot put points on the scoreboard from the stands. We had been dreaming about this kind of adventure for years. Talking about it. Researching it. Telling ourselves we’d do it someday. Someday is not a day of the week.

And here is one of the things we found out: this particular setup is a bit too remote for us. We need more socialization, ready access to restaurants, entertainment, and the kind of conveniences that make daily life feel sustainable rather than heroic. That’s a real and useful thing to know about yourself. We never would have known it if we hadn’t come. That’s the whole point. You don’t get the lesson from the stands. You get it on the field.

The most important thing. I’ve saved the best for last. Of everything on this trip, the farm, the volcano, the sloth, the stars, the fresh pineapple, the horse who nearly ended me, the thing I’m most grateful for is who I’m doing this with. Michelle is not just my wife. She is my best friend. My co-adventurer. The person who navigates washed-out roads without complaining and laughs with me when I walk into things. We could have kept talking forever about living this way. I’m glad we didn’t.

What have you been talking about doing for years? What’s the version of this trip that lives in your head, the thing you’d do someday if the timing were better, if the money were there, if the circumstances were right? I’m not saying quit your job and move to Costa Rica. I’m saying: what’s one step you could take this week toward the thing you keep putting off? The scoreboard is waiting.

Hugs and love from Costa Rica,
Kevin

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I Was Supposed To Write My Third Book First

I’m a published author. I’ve said that sentence to myself about a dozen times this week and it still doesn’t sound like it’s talking about me.

Here’s the part I haven’t told most people. When Good Cases Stall was never supposed to be a book.

The plan was twelve pages, not two hundred. I’ve known for years I had a book in me. Honestly, I figured I had two or three. Somewhere down the road, after I’d built the coaching practice up, after I had more runway, after the timing felt right. Someday. This wasn’t supposed to be that book. This was supposed to be a lead magnet. Something short. A PDF I could hand advisors at the end of a workshop, a little credibility piece with my name on it so people had something to remember me by. I sat down to write twelve pages on why good cases stall. Somewhere around page forty, I noticed I hadn’t stopped.

The part I didn’t plan for. Once I started actually writing down what I’d watched happen in thirty years of rooms with clients, the material didn’t want to be twelve pages. It had structure. It had a beginning, a method, a shape. It wanted chapters. I remember sitting with that realization and laughing out loud. Not the book I expected to write. Definitely not the one I expected to write first. And yet there it was, insisting on being exactly what it turned out to be.

I leaned on AI heavily through the drafting and editing, which I know is not a small thing to admit in a book world that still argues about it. I’m not precious about that. It didn’t write my thirty years for me. It helped me get out of my own way fast enough to keep up with what I already knew.

Six months. Start to finished, published book: about six months. I want to sit with that number for a second, because I think it’s the actual point of this whole post. Six months ago, this thing didn’t exist. It was an idea I’d been circling for years, the way you circle a pool before you’re sure the water’s warm enough. Then I stopped circling. I gave myself permission for a rough first pass, kept going, and let it become whatever it needed to become instead of forcing it to stay the size I’d planned.

What have you been telling yourself is a “someday” project? You already know what yours is. You knew before you finished reading that sentence.

I’m not saying quit your job and write a book by Friday. I’m saying the gap between “someday” and “started” is almost always smaller than it looks from the outside. Mine turned out to be about six months and a willingness to let the thing be bigger than I’d planned.

When Good Cases Stall is out now through Archway Publishing, an imprint of Simon & Schuster. It’s about why good cases with good advisors stall for reasons that have nothing to do with the numbers on the page, and I’m proud of it in a way I didn’t expect to feel.

If you know someone in insurance or financial services, an advisor, an agent, someone who’s ever watched a strong case go quiet for no reason they could name, I’d love for the book to find its way into their hands: get the book here.

And if anything I’ve written has offended or upset you, please forgive me. I forgive you, too.

Hugs and love,
Kevin

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